Archive for the ‘Communication’ Category

Attention Span

Wednesday, February 1st, 2012

Short.

Keep it short.

No one has time anymore.

So keep it short.

Not sure I can…

Just not my style.

Never took to writing music for commercials.

60 seconds?

30 seconds??

No time to stretch my wings.

Yeah, I’m probably a bit long winded.

But I love to tell a good story.

Weave a good yarn.

I tend to put the problem on the other guy’s shoulders – the reader, the listener – the world.  Not my fault if they can’t hang in there.  Can’t slow down enough to consider something a little deeper.  Things are just going faster.  It’s a throw-away society.  No time to stop and think, to pause and pray, to sit back and dream, to lie down and do nothing.  We’re all trying to get somewhere when really we’re already there – only we just don’t know it.  Baba Ram Dass said, “Be here now.”  Eckart Tolle wrote The Power Of NowA best-seller.  Who had time to read it?  It appears that many did, so where are they and what are they doing about it?  Can’t we slow down enough to just sit and read?  Just sit and listen?  Does music have to get relegated to the background?  Someone said to me the other day, “I listened to your album while making dinner the other evening…”  I was crushed.  I hoped they liked the tunes…  Now I’m supposed to break this paragraph up into several for my blog post so that people will be more inclined to read it.  Long paragraphs will scare you away.  Did you know that?  Are you afraid?

There.

Fear gone?

Feeling better.

Want to read on?

OK, perhaps tomorrow…

Spiritual Scientist

Thursday, January 19th, 2012

I’m not particularly big on the word “religion”.  I find it to be oft times restrictive, non-inclusive and all too often divisive.  Though I have studied the world’s religions all my life, it’s not a field that I find myself associating with very often.  When anyone asks me if I am a religious person I often answer, “not particularly, but I am a spiritual seeker.”

There’s probably no greater cause of war throughout history than religious differences.  The only thing that comes close to it is greed.  I choose to stay as far away from the human element of religion in my spiritual practice, which, of course, is rather impossible, but, for me, preferable.  We humans (and I count myself as one) have confused the study of God, consciousness, reality, our world, matter, thought, spirit and the universe by dividing into groups and along the way, shutting doors and windows to alternative thought in an effort to protect our own.

It strikes me that religions often are more limiting than creative.  They often force the thinker into a box and essentially say, “think this, study this, here is the only truth – shut the rest out.”

If there is anything that I’ve learned in my life’s study of spirituality, it’s that nobody has a corner on truth.  Truth is truth.  Everybody has access to it. Every religion I’ve ever studied captured and illuminated much truth for me.  The only thing that really ever got in my way was the differences in language or the various definitions of words that are tossed about.  Most religious differences I’ve found to be based on a confusion of semantics.

So I choose to call myself first a spiritual seeker rather than a religious person.  I hope this does not offend you as I approach the writing of this post with the objective of unifying thought as opposed to dividing it.

Wikipedia states, “A scientist in a broad sense is one engaging in a systematic activity to acquire knowledge.  In a more restricted sense a scientist is an individual who uses a scientific method.  The person may be an expert in one or more areas of science…  Some perform research toward a more comprehensive understanding of nature, including physical, mathematical and social realms…  This is distinct from philosophers, those who use logic toward more comprehensive understanding of intangible aspects of reality that lack a direct connection to nature, focusing on the realm of thought itself.”

If we’re to accept these definitions put forth by Wikipedia, then I suppose I’m sort of a scientist/philosopher, a combination of both.  I do engage in a “systematic activity to acquire knowledge” and also I do “use logic toward more comprehensive understanding of intangible aspects of reality…, focusing on the realm of thought itself.”

All said and done, I prefer the word “scientist”.  I find spirit to be actually quite tangible the more I study it and matter to be less and less the reality.  So I call myself a spiritual scientist. (more…)

Tempo

Friday, December 9th, 2011

I’ve been working on a song – a song for an outside client whose album I’ve been producing and orchestrating.  It hasn’t been working.  I’ve tried several different approaches – woodwinds, guitar based, drums/no drums, stronger/lighter, and nothing I did seemed to bring the song to its musical realization supporting the lyric, content and intent of the song.

And it’s a good song.  I know it is, because it’s been running around in my mind for several weeks now.  I wake up singing it and wonder for a moment where it came from and then realize, “Oh yeah, that’s that song!”

The client keeps coming in when I’m finished with my latest iteration and she sits and listens and nods her head as I play it for her and then when it’s through we nod and agree that we’re not there yet.

In the original session, her pianist and writing partner came in and recorded the piano and she the scratch vocal.  They were kind of ornery with each other when usually they’re a happy team.  I stayed pretty quiet as he kind of ran roughshod over her as they worked and he laid down the piano part and she sang the scratch vocal.  It was not an inspired session.  At one point I remember exclaiming kind of in fun, “Boy, you two are like an old married couple.”  The session was more about their momentary troubles than the song itself and the song was basically a love song!

As he got more and more depressed and actually meaner to her, she became nervous and hurt, embarrassed and withdrew into an uncustomary quiet.  But we were getting the work done.  He’s a fine pianist and though he was not particularly inspired that day, his playing was solid and mistake free.

When the session was over I was relieved to move on in life.  I began, several days later to orchestrate the song using his piano track and her scratch vocal as a base and it all seemed to go downhill from there. (more…)

Goin’ Home – Digi-Book

Saturday, December 3rd, 2011

When I was a kid and would buy an album, one of my favorite things in life to do, I couldn’t wait to rush home, plunk myself down in front of our Hi-Fi and give it a thorough listen – and, of course, while listening the first time, read the liner notes.

Back then, LPs were large enough – approximately 12”x12” – so that the cardboard cover they came in could have all kinds of information about the music and the artist.  I remember to this day literally paragraphs of my Ellington At Newport (Jazz Festival) that I played and read until the grooves wore out.

Back then they even gave a Grammy for “Best Liner Notes” each year.

Then the medium began to shrink – first to the size of a CD and now to nothing more than a digital download of the cover and the names of the songs if you’re lucky.  Lost along the way were other pictures besides the cover, lyrics and especially my beloved liner notes.

Several years back when I started producing CDs regularly I tried to keep the time-honored traditions by releasing CDs with 8 to 24 page booklet inserts.  Inspirational music depends a lot on its lyrical content and I always felt it necessary to include those lyrics and especially give credit to all the musicians, singers, designers, etc. who worked to complete the project.  But the cost of the booklet became prohibitive.

Today a 4 panel booklet CD will cost $1.14 per unit from the manufacturer if I buy at least 1000.  Take that booklet to 18-24 pages and the cost soars to over $3.00 per unit.  There go the profits.

So Watchfire Music and a few other artists turned to the Digi-Book.  What is a Digi-Book?  “A Digi-Book is an electronic version of an album’s liner notes and vital information.  This downloadable digital booklet contains photos, lyrics, and notes written by the artists and producers of the album as well as all sorts of information pertinent to the experience.” (more…)

We’ve Been Hacked

Friday, November 25th, 2011

Readership,

Over the last week it’s come to our attention that we’ve been hacked into and others have been sending out posts — both unsolicited and unauthorized — from this blog, Sparks From The Fire.

We’re working hard now to clean this up and clear it up with our blog administrator and hope to be back to normal in the next couple of days.

Bottom line is that you may have and may yet receive blog posts if you have our RSS feed or see a post on the site that we did not write and have not yet spotted and taken down.

We’re deeply sorry for this inconvenience and this sad attempt by others to communicate.

We shall overcome!

Peter Link

The Changing Scene

Monday, November 14th, 2011

Naturally, with great interest, I have watched closely the evolution of the music business.  It is my life.  Inspirational music has become my mission for the past 15 years and in that time I’ve watched this business of music spin out of control, crash and burn and then try to rise from the ashes time after time only to crash and burn again.

During this time we invented a company, Watchfire Music, to sell our product and to be the machinery behind all of our musical efforts.  It has been just that for us, and so we continue to try to make it all work during these historically toughest of times.

My approach has been to try new things to see if they would work, to stay creative and turn out good and great product and to sometimes pause and simply watch where the world, and especially our industry, is going next.

If we were a rich organization, if there were an endless financial stream of support, we could be leaders in the industry – we certainly know and understand the technology and keep up to date on the evolution of music and the Internet – but we don’t have that deep well of cash.

Many companies have tried to lead and gone down trying.  We have survived because we have stayed small and nimble, watching for the technology to evolve to a point where the industry would settle into a music delivery system that would make sense during this collapse and ever-changing time.

To a certain extent, it has worked.  We’ve not spent millions of investor money.  We have a powerful and well-developed ecommerce website that is pretty automated, easy to manage and graceful to change.  And we have gone from a start-up company to more than a breakeven company in these 5 years of both success and failure. (more…)

Send A Signal

Saturday, November 5th, 2011

“I want all of you to get up out of your chairs.  I want you to get up right now and go to the window.  Open it, and stick your head out, and yell, ‘I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!’  I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell – ‘I’m as mad as hell and I’m not going to take this anymore!’  Things have got to change. But first, you’ve gotta get mad!… You’ve got to … stick your head out, and yell, and say it: “I’M AS MAD AS HELL, AND I’M NOT GOING TO TAKE THIS ANYMORE!”

Back in 1976, newsman Howard Beale, played by actor Peter Finch in the movie Network, uttered these immortal words that, for those of us who saw the movie and Finch’s riveting performance, have stuck with many of us for a quarter century.

Back then it was a grand idea as, in the movie, thousands rushed to their windows and did just that.

Today it’s really happening.  And it’s a good thing!

Bloggers now take down selfish companies.  Egypt’s people stage a peaceful revolt and take back their government.  Bank of America abandons its plan to charge customers a $5 fee to use their debit cards for purchases. Only a month earlier, the bank had announced the new charge, immediately setting off a huge uproar from consumers.  The Occupy Wall Street movement grabs the attention of millions and whether you’re for it or agi’n it, you have to value it as the great American dream of free speech in action.

Netflix‘s video subscription service lost 800,000 customers in the third quarter —the biggest exodus in its history— even as its earnings rose 65 percent. (more…)

Phoenix Rising

Thursday, October 20th, 2011

Note: The following is a compilation of several posts and some new updates intended for newer readers of this blog.  Much has been written about our new project, Goin’ Home.  If you’ve been following all along, you may find some redundancies here; however, if you’re somewhat new to the project, you’ll find here a summary of events and thoughts that will bring you somewhat up to date.

What if today you could go over to your neighborhood grocery, grab that cart and shop for anything your little ol’ heart desired, then, instead of getting into the checkout line, skip that and just head home with your groceries – steak, shrimp, Haagen Daz, throw in a little Kobe Beef, some chocolate truffles and perchance a tin or two of Almas Caviar.

When you got outside with your overflowing shopping cart, the police would be there, but would just look the other way as you passed by chuckling gleefully, licking your chops.

What a great idea!  Why don’t we do this?  Food should be free!  I think most of us would agree that life would be a lot easier if food were free.

Trouble is, after very little time, maybe the next time we went back to the supermarket, the aisles would be empty, the shelves bare.  “Hey, all the food is gone!” you might cry.  “Well, let’s go back to the farmers and get more,” the store manager would say.

So we’d go to the farmers and say, “Hey farmers, make more food!”  They would respond like this:  “Without getting paid, it’s just too hard.  Sorry, but there’s just no more food.  We’re gonna go do something else.”

Well, essentially that’s what just happened to the music business – except for one problem.  Of course the farmers equal the artists in this little analogy and the artists, who love to make music, are still saying, “Oh cool, you like my music? You actually want to listen to my music?  OK, I’ll give it to you for free!”

So it’s gonna take a little time before this situation is righted.  Give the starving artists a chance to really starve.   Then they won’t be able to make any more music no matter how much they love to do it.  Cuz we all gotta eat! (more…)

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