Making It
Wednesday, August 18th, 2010Making it. Here is probably the most misunderstood term of the entertainment industry – and probably, for many, the most important. As creative director of an Inspirational music company, I encounter this confusion on one level or another nearly every day.
Many artists are obsessed with the idea of “making it”, but if you were to ask many of them what they meant by this, you would receive a myriad of divergent answers. It is a term that is pretty much an entertainment industry concept only. We rarely hear of a chemical engineer, a doctor or a school teacher making it. (more…)



