Sparks from the Fire

Naturally, with great interest, I have watched closely the evolution of the music business.  It is my life.  Inspirational music has become my mission for the past 15 years and in that time I’ve watched this business of music spin out of control, crash and burn and then try to rise from the ashes time after time only to crash and burn again.

During this time we invented a company, Watchfire Music, to sell our product and to be the machinery behind all of our musical efforts.  It has been just that for us, and so we continue to try to make it all work during these historically toughest of times.

My approach has been to try new things to see if they would work, to stay creative and turn out good and great product and to sometimes pause and simply watch where the world, and especially our industry, is going next.

If we were a rich organization, if there were an endless financial stream of support, we could be leaders in the industry – we certainly know and understand the technology and keep up to date on the evolution of music and the Internet – but we don’t have that deep well of cash.

Many companies have tried to lead and gone down trying.  We have survived because we have stayed small and nimble, watching for the technology to evolve to a point where the industry would settle into a music delivery system that would make sense during this collapse and ever-changing time.

To a certain extent, it has worked.  We’ve not spent millions of investor money.  We have a powerful and well-developed ecommerce website that is pretty automated, easy to manage and graceful to change.  And we have gone from a start-up company to more than a breakeven company in these 5 years of both success and failure. (more…)

Note: The following is a compilation of several posts and some new updates intended for newer readers of this blog.  Much has been written about our new project, Goin’ Home.  If you’ve been following all along, you may find some redundancies here; however, if you’re somewhat new to the project, you’ll find here a summary of events and thoughts that will bring you somewhat up to date.

What if today you could go over to your neighborhood grocery, grab that cart and shop for anything your little ol’ heart desired, then, instead of getting into the checkout line, skip that and just head home with your groceries – steak, shrimp, Haagen Daz, throw in a little Kobe Beef, some chocolate truffles and perchance a tin or two of Almas Caviar.

When you got outside with your overflowing shopping cart, the police would be there, but would just look the other way as you passed by chuckling gleefully, licking your chops.

What a great idea!  Why don’t we do this?  Food should be free!  I think most of us would agree that life would be a lot easier if food were free.

Trouble is, after very little time, maybe the next time we went back to the supermarket, the aisles would be empty, the shelves bare.  “Hey, all the food is gone!” you might cry.  “Well, let’s go back to the farmers and get more,” the store manager would say.

So we’d go to the farmers and say, “Hey farmers, make more food!”  They would respond like this:  “Without getting paid, it’s just too hard.  Sorry, but there’s just no more food.  We’re gonna go do something else.”

Well, essentially that’s what just happened to the music business – except for one problem.  Of course the farmers equal the artists in this little analogy and the artists, who love to make music, are still saying, “Oh cool, you like my music? You actually want to listen to my music?  OK, I’ll give it to you for free!”

So it’s gonna take a little time before this situation is righted.  Give the starving artists a chance to really starve.   Then they won’t be able to make any more music no matter how much they love to do it.  Cuz we all gotta eat! (more…)

A Community…  A gathering of people who have like-minded purpose… Not at all people who are like-minded, in fact, better that they are all original thinkers, formulating their ideas, their life plans, their social structures, their life work, their religions, and creativity from a truly internal impulse.  Not followers, but leaders and thinkers and doers.  People who like people.  People who are positive supporters of the good in all people.  People who are an Inspiration to others.

This is our growing community. These are our Facebook friends, our tweeting family, our hands across the world.  The come from Africa, from Europe and South America, from Down Under and all across the U.S.  They are a world uniting to make a better world.

Sounds like a pretty high-falutin’ idea, but, in fact, it’s a reality.  It is organizing and it presently exists through social media, through mutual music appreciation, through spiritual seeking, through friends of Watchfire Music and even through a new CD project called Goin’ Home – On Heaven and Beyond.

It’s an idea that has created itself – not anything that anybody set out to create, but an idea that sprang up from necessity and natural evolution.  I see it coming and I simply try to open the road ahead to let it gain its own momentum in its own natural way.  This community has no leaders and no followers.  It’s a gathering of individuals, of originals, supporting one another with whatever it takes at a time when man really needs to reach out to his fellow man to survive.

I am eternally grateful for this community.  I am a member and I feel its value, its support and its bonding every day.  I watch it grow.  I fan the flames.  I sing its praises!

Money may not make the world go around, but it does help gather people together sometimes to give it a little push.  In this day and age of the music industry blues, sometimes that little push is needed.  In the case of Inspirational music the time is now.

Consequently we have begun a 30 day Kickstarter.com campaign to raise money to complete and promote a CD project that I’ve been working on now for over a year and a half.

It’s the making of new CD called “Goin’ Home” and a subsequent National Tour around this CD.  It involves an inspiring blend of great tradition and cutting-edge new music and deals with a very important aspect of each of our lives.

It deals with the experience at the end of our lives that we each face eventually that I like to call “transition”.

In the words of Jenny Burton, one of the project’s stars, “It’s a subject that, at first, we walk away from, but will walk towards one day, so why not walk towards it informed and without fear.”

I, personally, would like to go through that experience, when it comes, fully aware and alert, expectant joyful, and filled with spiritual curiosity.  When it comes to that transition, we Americans tend to look the other way and pretend that it doesn’t exist.  I don’t want to be like that.

What better way to prepare than to write about it.

So Goin’ Home is about Heaven and beyond.  I’ve thought from childhood that the much of the world’s perception of Heaven, though certainly idyllic, was really rather like a fairy tale or a Santa Claus story.  In a song entitled Heaven on the CD I write the following: (more…)

Today marks the launch of Watchfire Music’s commitment to its new video campaign.  As mentioned in a previous post, “…we’re proud to announce, that WFM is going Video!  We’ve always dreamed of being the place to be for Inspirational Videos on the web.  We started it, but it got a bit postponed in the process.  Now the dream comes true!”

Check out our Home Page for the new player and our WFM Featured Video selection.  These specialized programs will be rotated and updated weekly and will feature some of the best we have to offer.  Soon you’ll also find the new player on the DSM Home Page as well.

And if you want to dig deeper, simply go to the Nav Bar and pull down the Video window and visit either The Best Of The Web or WFM Artists video libraries of our ever-growing collection of Inspirational music and video. (more…)

“It’s not easy being green”, so the song went.  It’s also not easy being a small start-up company with big ideas and dreams.  In the beginning Inspirational music seemed like such a great idea and, yes, it turned out to be true, but getting there was not always fun, quick, profitable and easy.

Many of our ideas were cast aside as too expensive, not timely, too small staff consuming, beyond our pay grade or simply not working.  But as we first survived, then broke even, then became a successful enterprise and finally moved from being a small start-up to just being a working company we found the balance between what we could do, what we should do and what we would do.

What we would do then evolved to what we are now and that, of course, is still evolving.  One of the grand ideas that we originally had was laid aside as too expensive, too understaffed and simply not the priority of the day.  But this was an idea the clearly needed to be a part of Watchfire Music, so we limped along with a “taster” for years.

This “taster” became an embarrassment to me because I want our site to be full of new stuff and up to date every week if not every day.

By now some of you long-time faithful have probably guessed that I’m talking about Video.  We’ve had a video player and some WFM artist videos on the Home Page and a Video Page where you can go watch a small collection of Inspirational videos, but the same stuff has been up there and available for several years now.

Now that’s gonna change – Big Time!  Next week, we’re proud to announce, that WFM is going Video!  We’ve always dreamed of being the place to be for Inspirational Videos on the web.  We started it, but it got a bit postponed in the process.  Now the dream comes true! (more…)

Summer’s end has arrived.  Here comes Labor Day weekend and we all know what that means: Time to finish the vacations and get back to work, get back to school, get back to where you once belonged.  Whether you’re 12, 24, 48 or 96, retired, fresh out of college, rich or poor or probably somewhere in between, into chemistry, widgets or inspirational music, it’s a good time to stop before you start and do your goals and motives.

Said another way, it’s time to get organized – not just to get your stock in order, but more importantly, time to get your mind in order.  I’m probably advising and reminding myself here more than I’m speaking to y’all out there, but September 1 is always a good time to stop and take mental and physical stock.

Goals and motives – it’s a practice my parents taught me, and one that I’ve tried to pass on to as many as possible in my life.  Why?  Simply because it really works – big time.

Taking an hour or three and sitting down with your self, your spouse, your team, your partners, whatever, and drawing up a ten point plan for the next six months is a simple practice that can serve us all whether we run a large company or a small household.  It makes no difference how large or how small.  Having a plan is essential to all success.

But just having that plan is not enough… (more…)

Barry Danielian - Trumpeter

Yesterday I had a blast.  Inspirational music took on new meaning as I recorded virtuoso trumpeter, Barry Danielian, here in NYC at Link Recording Studios.  I needed a 16 bar trumpet solo for the song, In That Great Gittin’ Up Mornin’ which is the climax song on my forthcoming CD, Goin’ Home – A Gospel Cantata – On Heaven and Beyond.

I had lost my precious musician phone book last year with all its numbers and so I called my friend, guitarist, Chieli Minucci and asked him for a recommendation of a great trumpet player who could play like the angel, Gabriel.  Chieli recommended Barry Danielian.  When Chieli speaks; I listen.  I hired Barry for the gig.

I wrote the first 4 bars of the trumpet solo for Barry to get him started and then gave him the direction to improvise the rest, to keep it Gospel, make it hot, iconic, hotter, joyful, timeless and apocalyptic.  Think, in the climax of the solo, Gabriel on acid trying to blow the roof off the moon.  I sent him home to listen to the track for a couple of days and he showed up yesterday afternoon ready to go at it, trumpet in hand.

We did 6 takes – each one discussed relating to shape, development and mood.  Barry was the perfect partner in crime.  He listened, but also brought his great ideas and mastery of his horn to the moment. (more…)